MarketPlace

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Description

Based on a real-life online restaurant reservation business, MarketPlace aims to provide a new and exciting way of teaching entrepreneurial skills at all levels. The game focuses on key marketing concepts: features, benefits, needs and objectives. Participants are divided in 2 groups. One group are the ‘sellers’; and the other group are the ‘purchasers’. The sellers then make their pitch, elicit needs and encounter objections from the purchasers.